जरामृत्यू हि भूतानां खादितारौ वृकाविव ।
बलिनां दुर्बलानां च ह्रस्वानां महतामपि ॥
English Translation:
Old age and Death are the devourers of all creatures. Like wolves, they devour the strong and the weak, the small and the big. Everything.
Hindi Translation:
बुढ़ापा और मृत्यु ये दोनों भेड़ियों के समान हैं जो बलवान,
दुर्बल, छोटे और बड़े सभी प्राणियों को खा जाते हैं ।

VISION
Help people experience ageing as a happy and healthy process of life.

MISSION
To be proactive in assisting young and elderly people age in harmony with nature, society, family and laws.

VALUES
-
Dignity: Ensure that all activities confirm to high standards of behaviour.
-
Empathy: Empathic communication to make people feel that they are being listened to and are valued as partners in all situations.
-
Respect: All individuals are appreciated for their innate humane qualities.
-
Integrity: All actions shall always be transparent and be driven by good intentions.
-
Trust: People are the most reliable source of strength and they deserve wholehearted support.